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Which SEO Company Should You Work With?

Not all SEO companies are good, let alone great.

A lot of agencies take the easy road and just focus on closing a contract without delivering results. At K6, we’ve often picked up companies that were not treated well by other SEO companies to restore their faith in SEO companies.

It’s important to spend your time to talk to your SEO expert, try to gain more clarity on what they do and the strategy they want to take. The more you know, the better you are at taking decisions. It’s important to focus on the past results of the agency, but even more on the credibility of your SEO expert.

For example, one of our client had worked with an agency that used tons of spammy websites to give backlinks to our client’s website. This really harmed their SEO and we had to spend hours removing all those backlinks for them to see their rankings perform again.

You are probably wondering, but how do I choose a good agency if I can pick the wrong one and end up worst then when I started? It’s a good question.

Good SEO companies have generated results before either for them or for their clients. If an agency is doing their own SEO, then it’s a good sign they know what they are talking about.

Here’s a list of points to consider when choosing the right SEO company:

    Tailored plan: having an SEO agency that has plans to pick from is a no go. Every business is different and every goal is different, it’s key to have an SEO company that listens to your needs and proposes a plan tailored to your own needs. This is also important because it shows that the agency has spent the time doing their research, understanding your business and your target audience.
    Generated results: if the SEO company in question has testimonials, case studies, make sure to look at them. You can find such reviews on Clutch or even Google My Business.
    In-house team: you should make sure your SEO company has its entire team in-house. A lot of agencies generally outsource their work to independent contractors in order to save money but at the risk of harming the quality of their work. At K6, we hire our people based on talent and not cost.
    Opinion: this is interesting but arguably, good SEO experts have an opinion about any SEO subject you throw at them. If you talk about the latest Google algorithmic update and your expert can’t express how it impacted his strategy then you might be talking to the wrong person.

Of course, this is just a place to start when it comes to choosing the right SEO company. It’s also a question of trust and how well you relate to the person you are talking to. Business relationships can last a long time, it’s why choosing the right SEO expert to help you reach your goal should be something done well.

If your SEO company does not spend the time explaining to you what they do when you ask them, it might be a good time to look for another SEO agency that focuses on making your company collaborate with you.
Can SEO Generate More Revenue?


It might take a few months before you start seeing results, but after this period your results most likely should go up if you work with the right SEO agency.

The key is hiring the right SEO agency with which you feel like you are working on a team. They spend the time to discuss with you about their strategy and are welcoming anything you see on your end.
SEO FAQ From K6

I decided to list a few frequently asked questions we get at K6in case you wanted more brief information:

1. What is an SEO Company?

An SEO company delivers search engine optimization (SEO) as a service to businesses. SEO is about modifying your website, it’s content and generating backlinks in order to help you rank for desirable Google search.

As your SEO company works, you will start appearing on search engine page results (SERPs) which should help you gain more results.

2. Should I hire an SEO agency?

Yes, an SEO agency can help you save time and money to generate more revenue for your company faster than doing it yourself.

It’s important to keep in mind that every business has different SEO needs and goals and agencies can adapt efficiently to your business.

3. Do SEO companies actually work?

SEO companies generally deliver strong results to their client, but again, there are some agencies that aren’t really good just like in any business.

It all depends on your goals and the SEO company you end up hiring. SEO is a dynamic world that we follow constantly at K6 to deliver results to our clients.

4. How Much Do SEO Services Cost?

SEO services pricing varies wildly depending on what is included in your plan. It can start at $500 and go all the way up to multiple thousands.

The most important part to keep in mind is that SEO contracts should be of at least to a year to generate good results since it’s a continuous process. Feel free to request a proposal if you want our quote!

It’s Time To Take An SEO Decision

After reading this article, you should what an SEO company is, what they do and what are the benefits of working with a strong SEO agency. You’ve probably realized it’s quite important to choose an SEO agency that you trust!

At K6, we always recommend working with an SEO company rather than having someone in the house.

Why? Our SEO team has a lot of experience working on hundreds of projects. What’s more? We almost always cost less than you hiring someone in the house.

While hiring someone who has some technical knowledge of SEO and one or two experiences seems like a good bet, you won’t have the expertise of an entire SEO team supervising the work of that employee.

This is what you pay for when you hire an agency: the combined experience of multiple SEO experts for an affordable price and SEO services.

If you choose to work with an SEO company, we’d be honoured to talk to you to see what your needs are and how we can help your brand reach its goals. Our SEO experts at K6 will help you succeed with SEO.

Why Hire an SEO Company? – Why It’s Important for Business

For online businesses and eCommerce sites the list of requirements for running business is long.

Marketing by itself is filled with a huge selection of marketing types, strategies, and sub-categories that each offer a wide range of considerations.

Most people know about search engine optimization (or SEO) already, but they might not understand how important it can be for long term success.

So why hire an SEO company? Why is SEO important for your business’s website?

With so many other budgeting concerns for online businesses to think about, something like search optimization may get pushed to the back burner.

For online businesses in particular, balancing efforts across multiple channels means identifying which ones offer the best benefits and deciding how to improve on them – for everything from social media, to paid advertising, to email outreach and more.

The benefits of hiring an SEO company might not be as apparent when accounting for the time and effort involved, and when considering that sometimes the nature of search engines often means that it feels like a guessing game.

But for experts in SEO the benefits are very clear and the factors involved are much more apparent as well.

Because search engines like Google and Bing often modify their search algorithms, many companies are frustrated by the seemingly arbitrary shifts in traffic and loss of keyword rankings.

For websites that don’t know what they’re doing or for businesses that aren’t aware that they could be doing something wrong – SEO can feel like it’s not worth it.

So here’s why to hire an SEO agency.
The Numbers Speak for Themselves

Traffic that comes from internet searches represents an enormous percentage of online browsing.

Data compiled by BrightEdge found that search engine traffic (referred to as “organic” traffic) makes up 51% of all website traffic. Google alone gets 5.6 billion searches per day, making it a critical piece in the search funnel for how users get to what they need – this means it ends up accounting for more than 40% of revenue.

People use search to find what they need. It’s as simple as that.

 The reason that SEO is still so important is that consumer behavior is still dictated by the prominence of search – Google (and to a much lesser extent Bing) are still the go-to resources for how web users  find what they need.


all the time. These resources are so ingrained in web browsing behavior that they still easily represent the largest marketing channel in the world, as well as the type with the highest ROI.

In fact organic traffic is so important that 44% of companies now make SEO a part of their marketing strategy. They also discover that SEO offers the best return-on-investment out of any digital marketing strategy. In polling, 32% of marketers say that out of all their strategies, SEO offers the highest return on investment.

A Search Engine Journal poll found that this number could be even higher, with nearly 49% of responders claiming that SEO gave them the best overall ROI – more than email marketing, paid ads, or social media.

This because out of all the most popular marketing strategies, SEO is comparatively low cost, but has the potential for huge returns over time.

Here are some other reasons why SEO is important for websites: The first Google organic search results get as much as 32.5% of the average traffic share. Making page #1 rankings, and spot #1 positions highly desirable for any business.

Similarly, page #1 results claim as much as a 91% of the total average traffic share!

Searchers rarely want to go past the first page of results to find what they need, this means that businesses that are stuck on page 2 and beyond could be severely missing out.

One of the benefits of hiring an SEO company is that you can get a professional team to oversee this entire channel for you.

Because search optimization can be somewhat involved many companies prefer to have a team or an agency that can give one hundred percent of their time and effort on handling it.

SEO Companies Offer Better Expertise with Pro Strategies

An agency that specializes in search optimization is going to know better than you.

One reason why to hire an SEO company is because they’ll be able to exploit the best tools, resources, and strategies to keep up with the changing landscape of SEO. By outsourcing your efforts to an agency, you’ll be able to focus on other areas of your company.

SEO is also a fast-evolving industry. Search engines like Google and Bing are constantly rolling out new updates which sometimes leave businesses struggling to keep up.

In 2019 alone Google released 6 major updates to their search system, those were just the big ones, they normally implement small adjustments to their algorithm dozens of times per month.

SEO agencies can monitor Google news channels and SEO news forums to keep up with algorithm updates and their effect on search results.

Many agencies are able to watch their client’s site health to see if they’ve been hit by an algorithm update, and to give advice on how they can repair their site when needed.

The advantages of hiring an SEO agency means that they’re able to expertly optimize on-page elements including page meta-titles, meta-descriptions, internal site-links, and keyword density with strategies that are proven to work over time.

When done properly these results can help boost organic performance slowly but surely – and they often involve keyword research and content editing that can be time intensive and resource consuming for most business owners.

Instead of trying to optimize SEO on their own (and possibly making things worse) many choose to outsource the work. This is why SEO is important for business.

But when done right, an agency will be able to use your performance data to fine tune and adjust your campaign.

So why hire an SEO company to read your data for you?

Grow Your Sales (Not Just Traffic)

Good SEO is about more than just traffic. By performing keyword research that focuses on industry language and searcher behavior, SEO agencies and digital marketing companies are able to focus on bringing in the right kind of traffic.

Being able to discover and target intent-driven keywords means gaining traffic specifically for people who know what they want and are ready to buy.

This is another reason why SEO is important for businesses who want to leverage their existing performance, professional SEO will help your brand to focus on keywords that gain you sales, and to ignore keywords that don’t.

Google keyword search intent funnel

For eCommerce sites, business-to-business companies, service-based organizations, and more – the benefits of hiring an SEO company are clear.

Consumers now do 70% of their research online before getting into any sort of sales conversation.

Website analytics and performance data can be analyzed to find areas of your site that provide the best opportunities, and that can continue to grow long term.

It also helps them discover intent-driven keywords that provide you the best valued. Combining this data with ranking data allows SEO workers to go URL-by-URL and focus on web search traffic from people who are more likely to convert.

Get Data to Fine Tune Your Business

Most businesses already rely on statistical information for understanding their customers and expanding their company.

Chances are that most companies already use data analytics tools like Google Analytics to monitor their site traffic and KPIs.

But without a good insight into SEO strategy they won’t be able to properly get insights from that data.

The reason why this data is important for your business website is because it allows you to both establish a benchmark of your campaign as well as to use the way your KPIS change over time to make adjustments to your strategy.

An expert SEO team uses Google Analytics data to monitor page performance and to see why site pages are struggling.

They can target your important conversion pages, or high-value pages and as they make adjustments they can check back later to see the effect of the strategy.

Because SEO takes time to see results, many businesses make the mistake of changing things too frequently and then wondering why they are not seeing results.

With data from Analytics and Search Console a professional agency can watch organic traffic period-over-period (POP) or year-over-year (YOY) to help inform you where your business is growing and areas where you may be struggling.

Another reason why to hire an SEO agency to monitor your site is that professional companies will be able to set-up and use resources for monitoring your site in Google’s index.

Data from Google’s Search Console can give insights on impressions, traffic from the search (clicks) click-through-rate (CTR) and average keyword rankings.

This keyword data can help inform your overall SEO campaign and help to discover high-value keywords and monitor rankings to help grow your success in the long-term.

Analytics data helps businesses monitor KPIs and to see the benefits of hiring an SEO company.

This kind of data demonstrates why SEO works.
Get Long-Term Help to Improve Your Technical SEO

SEO work goes beyond just content and keyword focus. Most people know that targeting keywords and incorporating keyword focused content onto your site is part of SEO, but the truth is that modern search optimization goes far beyond this.

Years ago using keyword rich content, and meta-keyword were enough to boost rankings in the search-engine results page (or SERP).

With Google’s famous PageRank system, web marketers were able to exploit the benefit of backlinks with dishonest link building schemes.

Why hire an SEO company when you already have a web developer for your business?

Modern SEO is now far more complex than ever. Web developers can help you implement important back-end SEO factors and can work with you to improve your performance.

But many web developers are not trained to understand search optimization. One of the benefits of hiring an SEO company means you’ll have access to resources that can help with more complex issues.

Performing a technical audit of your site’s help can ensure your site has not been down-ranked by Google or Bing.

Plus professional analysts can scan your site to ensure that your Analytics tracking is working properly, your content is visible to search engine bots, and that your site is mobile-friendly – along with a lot more.

Some professional agencies offer SEO technology for site analysis which can help make sure every page of your site features good HTML meta-data, functioning “a href” linking, and crawlable site structure.

Technical SEO involves adjusting these elements for improved SEO and monitoring technical health in Search Console to make sure your presence in Google’s index isn’t harmed.

What Radd Clients Get

With a comprehensive SEO strategy that focuses on both on-page SEO and technical website health, Radd has been able to help businesses see consistent results.

Average year-over-year traffic growth for clients across the web was easily 22% in the first quarter of 2020.

With a strategy that focuses on intent driven keywords and content optimization to target relevant search language, our customer websites boasted an average year-over year-revenue growth of 34%!

Last year we helped clients grow traffic to their site by an average of 18% by utilizing professional keyword research strategies.




By working closely with our businesses and adjusting campaigns to meet their specific KPIs, we used these strategies help businesses to grow their total average revenue by 58% in 2019 alone.


Vietnam SEO

SEO (short for Search Engine Optimization) is the job of optimizing your website / blog for Google-friendly and importantly, ensuring that it offers value to your readers.
This job is the main purpose is to help your website to top Google. That means when someone searches for a certain keyword, your optimized web site will be in the top position
Example 1: "keyword research" is a process of SEO. If you search on this keyword on Google will find yourself in the top 1 search results. It means you have optimized this article so that it matches the keyword "keyword research




First up, let me share how there are two different types of keywords: short tail and long tail.

    Short tail keywords are two or three words in length and typically of high volume, e.g., “mens shorts,” which returns 38,000 monthly searches in ahrefs keyword explorer.

    Long tail keywords are four words or more in length and generally of lower volume, e.g., “mens shorts with pockets,” which returns 40 monthly searches in ahrefs keyword explorer.

How people use keywords in search engines to buy products

When it comes to choosing a keyword you want your page to rank for, it helps to understand the intent behind the associated search query. Search queries fall into the following categories:

    Navigational queries are searches entered with the intent of finding a particular website or webpage. For example, a user might enter “facebook” into a search bar to find Facebook’s site rather than entering the URL into a browser’s navigation bar or using a bookmark.
    Informational queries normally begin with “how to,” “what,” “why,” etc. Content that genuinely provides helpful information relevant to the query ranks for these keywords.
    Transactional queries are searches that indicate an intent to complete a transaction. This entails typing a product name directly into the search bar, e.g., “samsung galaxy.”

When it comes to the customer journey in search engines, it’s important to understand how people move from not knowing what product they are looking for or want to confidently making the choice to purchase.

Let’s start with a general product such as smartphones. If you’re a long-time smartphone user, then you may use or have considered using the current iPhone model. But what if you want to see what else is on the market before you jump to your next upgrade?

At this point, you’d turn to a search engine and type in an informational query such as “best smartphone.” You’d get a lot of buyer’s-guide-type articles listing the top 10 to 15 smartphones, and you’d most likely click the top result. After reading the article, you might come away thinking the new iPhone model doesn’t sound too bad after all, but you also like the look of the new Samsung Galaxy.

Here, you’d probably like to learn how they compare on features and reliability, so you’d turn back to a search engine and search another informational query, such as “apple iphone vs samsung galaxy.” \

After reading one or more of the articles on the first page, you’d have a clearer idea of what smartphone is for you, and maybe you’d decide to give the new iPhone one more chance. You turn back to the search engine and type in a transactional query “buy iphone.” From there, you most likely find Apple’s site, and you complete your transaction.

How to choose a keyword

Now you know how users go through the purchase journey and how to understand the intent behind a search, so let’s now find ways to do keyword research.

Keyword research can feel overwhelming. You’ll have questions like, Where do I start, How do I find one, How do I know if my keyword is going to rank, and How long does it take? We’ll walk you through getting answers to these questions.

    Where to start with keyword research. First, think about what your product is or what category it exists within. For example, Shopify is an ecommerce platform, so we want a page to rank for this search term. What’s a general term to describe your product?
    Use paid tools or free tools to get competitive insight. There are a lot of free and paid tools available, but the best free tools for Chrome are Keyword Surfer and MozBar, both available as extensions. With Keyword Surfer, you type your keywords into Google and it gives you keyword volume in the address bar and on the SERP.
    
An important takeaway for on-page SEO

MozBar lets you know the domain authority and page authority of a website—essentially how reputable or strong a website is and how well trusted a page is, respectively.

No matter what type of search query your page is targeting, know that when it comes to choosing a keyword, Google and other search engines want to rank the pages that have the highest likelihood of concluding the searcher’s journey. In the specific case of Google, it wants no additional searches, and it doesn’t want the user to hit “Back” and click on another search result.

When you’re picking a keyword to target, you can get a good idea of what the search intent is from the top 10 results on a SERP.

To do this, simply search the term and make a note of whether the page is either an article or a product page. For now, pay attention to only the organic listings and not the ads, which are marked “Ads” to the left, or any SERP features like People Also Ask, images, videos, or local listings.

You’ll have a score such as “9/10 product pages,” and from there you get an understanding of the user’s search intent, which will be to make a transaction. If you’re doing content marketing for your store, you’ll want to look for the majority of the 10 listings to be articles as articles best cater to informational searches.

To further narrow down the search intent, you can get ideas from Google or other search engines. For example, if I’m looking at building a page to target “habanero hot sauce,” I’ll have a look at the “Related searches” box at the bottom of the SERP. In short, this list gives me an idea of what users are expecting to find from their search queries.

As “habanero hot sauce” is a short tail keyword, if users get to result 10 and still don’t see a listing to click, these pre-populated terms might help get them to the query they’re really looking for but didn’t know how to phrase.

I can make a note of these phrases because some of them are good long tail keywords that I can use while creating my product page with the goal of getting it to rank. I can use them as subheadings, in the product description, or in meta description and title. We’ll dig into how to do this below.

Build your keyword into the URL or slug

The URL is anything that you type into the address bar that ends with , .ca, etc.. The “slug” is what comes after the first forward slash. Slugs and URL paths are used interchangeably but mean the same thing.

Once you’ve chosen a domain name, your URL is set and you can’t change it. However, slugs can be changed or customized. Note: If you are changing slugs, be sure to add redirects to your new pages. We covered how to do that above.

The reason to build your keyword into the slug of each page is primarily to make it clear to both the user and the search engines what the page is about. Also, you want to be careful of keyword stuffing in your URL and slugs.

Build your keyword into your image naming system

Building your keyword into your image naming system means both saving files with the same name as the keyword target (e.g. habanero-hot-sauce.jpg) and using the keyword as its alt text when you upload the file to your store.

If you have more than one image being uploaded and you’re confused on what to name your files, use differentiators like habanero-hot-sauce-ingredients.jpg for a photo of the ingredient label and habanero-hot-sauce-example-dish.jpg for an action photo of a model applying sauce to food.

As we said above regarding optimizing images, you want to write your alt attributes carefully.

Alt text is used when a browser can’t properly render the image, and also for web accessibility. It’s best to describe in plain language what’s in the image to help people with imparied vision have an idea what the image displays.

If writing an accessible alt text attribute and you naturally use the target keyword, that’s great, but it’s recommended to prioritize this approach over keyword stuffing alt text.

Creating an SEO-friendly page is about making the information digestible for the reader, not necessarily the search engines. It’s the formatting that can get readers where they need to go, through use of headings, bullet lists, or numbered lists.

It’s about reducing friction for the reader experience by helping them get there and easily find what they want.
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